Video As A Marketing Tool

Workshop: "Video as a marketing tool" by Edwin Rutsch

Bring two to four artworks to make your own video presentation, which you can then put on YouTube and on your website, to have more Internet exposure!

Sunday, September 23rd,
1.00 pm-3.00 pm

Market Street Gallery: 1554 Market St., SF Map

Marketing with video

• What sort of videos would you like to put out
  there and why?
• Telling your story
• What are the artists ideas for video marketing?

About Video on the Internet

• TAOLB Video Project example
  
• How artists have used the videos
  
• Google video, YouTube, other sites for hosting.
  

Types of Videos (show Samples)

Video tape several Artist Talks.
Tape 5 people for up to 2 minutes. Walk through the process of getting the video on YouTube. Technical aspects of getting video on the internet.
shooting | editing | converting video to Youtube format | uploading | promoting

Edwin Rutsch has been working with video for 16 years. He has created event and special interest videos, as well as, family history documentaries. His interests are in using technology and the arts to explore human values. For his last project "Inspiration and The Art of Living Black", he interviewed 50 artists from the TAOLB Art Exhibit and Open Studios and placed 160 video clips consisting of 8 hours of material on YouTube. The Art of Living Black

Edwin has created over 30 DVDs and published 300 video clips to YouTube and Google video. The videos by TAOLB artists on Mesart.com were created by him. He is now working on a video project addressing the question of, "What are Progressive Values?" You can see an extended bio here. EdwinRutsch